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I guess Nike has figured out some Zen brilliance… Because I want to tell you to, “Just do it.” When you have something you’d like to accomplish in business, in life… There are many lessons to be learned from meditation. Nearly everything in life gets done easier and becomes more pleasant when you approach it this way… Even - gasp - turn them off!īecause when it’s time to just sit, and write an ad…

Ignore the beeping cell phone in your pocket. Or get into one of a million other distractions that can consume you. When you show up to write an ad, just write an ad…ĭon’t show up to write an ad, then check your email.

ZEN TIME ANNOUNCEMENTS FREE

But the blank wall is simply a reminder to keep your mind open and free of distraction - to simply let them pass you by - as you always return to “just sitting.” You may think of Zen Buddhists as staring at a white wall - and yes, they do that.

You simply show up, sit down on your meditation cushion, and sit. So when you go to “do Zen” there is really no doing at all. (You’d be surprised how quickly your mind starts to tell you to do anything BUT sit.) The goal in sitting in meditation is to just sit. You see, what Gene illustrated about Zen Monks, and anyone who practices Zen, is all very true. The DEEPER lesson can completely change your productivity, your focus, and your happiness! I think YOU should use Gene Schwartz’s timer trick too… I have about 5 of them floating around my house and in various bags.Īnd I use Gene’s trick of setting a timer when I write… I have one going now… To help me stay focused and productive… (In fact, it’s one of my top tricks for helping channel my ADHD!) YES, I went out and bought a bunch of kitchen timers. When I first heard Gene describe this, I probably thought the Buddhism analogy of the timer trick was interesting, but it never stuck with me. No block, because I am really not doing very much at that time. And without about five minutes I am working on the copy, making the ad from the copy. Why don’t you put it into advertising terminology? “So what happens is that I begin to get into it. So what do I do? I start reading down the copy! As I start reading down the copy, the copy says to me, “Oh, hey, aren’t I beautiful? Why don’t you pull me out and put me on top? “Or, “Why don’t you change this phraseology? It’s extremely ineptly put. So finally, after a good deal of looking around – I can’t get out of the chair now, I am trapped in that chair for 33.33 minutes, I get bored. All I know is that I’m going to work on the copy, and I have no responsibility to the client, the copy, the prospect, the market, myself and my future except to work. I have no goal whatsoever as to what that particular piece of copy is going to do for me. I am not trying to earn and extra million dollars. But I can’t get up from the desk, and I can’t do anything except ignore or relate to the piece of copy. I can do anything I want as long as it relates to the piece of copy in front of me. When I press the start button, I can do anything I want. He puts in 33 minutes and presses the start button. Then he takes out a little timer - that crazy little device - and punches in 33:33. Then takes out a pad and a pencil and puts it in exactly the same space. What happens when a Zen or a, let’s say, me - I’m partially Zen - starts to work? What he does is he takes out the piece of copy, and he calls it up on the computer. Zen Buddhists about 4,000 years ago invented a very simple way to make sure you get down to work. Why does it occur here and not occur there? It’s very simple.

In Zen Buddhism for example, it doesn’t occur at all. They have what is probably known as a writer’s block, which is a Western phenomenon and does not occur much in the East. Many very brilliant writers - as well as other workers in all fields, physical and especially intellectual - have trouble getting started.

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