Taco Bell has partnered with Doritos to offer Doritos Locos Tacos menu items at Taco Bell locations.

Here are some examples of affinity marketing campaigns from specific brands. You’ve probably seen brands use affinity marketing techniques many times before, and likely without realizing it. This helps each business increase brand awareness and grow their customer base. This marketing carries the branding of both businesses, and puts each one in front of a whole new market. In affinity marketing, a business teams up with another related (but non-competing) brand to offer products, services, or other benefits to both their target audiences. It is sometimes also called co-marketing, co-branding, or partnership marketing.

Affinity marketing definition: What is affinity marketing?Īffinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. We’ll break down how affinity marketing can grow your audience through strategic partnerships, and share affinity marketing strategies and tips your business can use. What is affinity marketing, and how can it help your business grow?Īffinity marketing is one of the most beneficial types of marketing for businesses looking to expand through partnerships. Viral Marketing: Definition and Example CampaignsĮxplore 35+ Types of Marketing Strategies.What Is Brand Marketing? Why Is It Vital?.The Last Referral Marketing Guide You’ll Ever Need.This is part of our Guide to all Types of Marketing Strategies.

Affinity definition